Concentration of Information Power among Consumers
Open Access
- 1 November 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (4) , 427-432
- https://doi.org/10.1177/002224377100800403
Abstract
The thesis that market information search activity and data source awareness are highly unevenly distributed among various groups of consumers is strongly supported by data from a large Norwegian sample. Some policy implications of the findings are discussed.Keywords
This publication has 1 reference indexed in Scilit:
- Consumer Information Policy in Sweden—What can be Learned?Journal of Marketing, 1971