Sex differences in communication and the construction of HIV/AIDS

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Abstract
This paper reports analyses of sex differences in knowledge, attitudes, and behavior related to HIV/AIDS and communication about HIV I'AIDS in the heterosexual college population. Men and women differed in their assessments of risk to HIV infection for various behaviors; in each case women perceived greater risk. Women were more favorable than men regarding talking about AIDS and attitudes about condom use. Men reported a greater number of sexual partners for the previous five years than did women. Men, more often than women, appear to have changed their behavior in a direction of greater risk. Only two sex differences were found for prevention‐related behaviors. First, men more often reported having purchased a condom. However, no sex differences were found for actual condom use. Second, as reported in previous studies, women were more likely to engage in AIDS‐related talk with a sexual partner. Because of their many differences, men and women need to be targeted as separate audiences for HIV/AIDS prevention. Further, because women have emerged as the most rapidly growing group at risk for HIV infection and because women appear to be more willing than men to implement HIV/AIDS prevention in their relationships, they should be considered a primary audience for HIV/AIDS‐prevention programs designed for influencing the behavior of heterosexual couples.

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