International Services Marketing
- 1 April 1994
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 11 (2) , 5-15
- https://doi.org/10.1108/02651339410061937
Abstract
Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service quality dimensions based on the relevant environmental factors characterizing developed and developing economies. Discusses managerial implications of the hypotheses that are derived, and proposes the empirical investigation of these hypotheses as a direction for future research.Keywords
This publication has 2 references indexed in Scilit:
- A Conceptual Model of Service Quality and Its Implications for Future ResearchJournal of Marketing, 1985
- Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of InvolvementJournal of Consumer Research, 1983