Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom
- 1 March 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 10 (1) , 1-10
- https://doi.org/10.1177/027347538801000101
Abstract
Bringing the realism of marketing into the classroom can help new marketing instructors overcome their lack of teaching experiences and have more time to do research and write articles, while enriching the marketing course for the students. Several pedagogical techniques that accomplish this end, including benefits, costs, resource availability, and best setting, are discussed.Keywords
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