Talking About the Natural Environment

Publisher Website
Google Scholar
Abstract
In this article, the authors argue that discourse in organizations about the natural environment challenges the traditionally enacted boundaries between the firm and the environment and therefore is an important source of deinstitutionalization. Using data gathered from their research project on sustainability, the authors show that attention by organizational members to meaningful cues embedded in terminology, expressions, and stories undermines existing institutional logics operating in firms and helps establish newer ones.

This publication has 11 references indexed in Scilit: