Media economics: Terms of analysis
- 1 March 1989
- journal article
- research article
- Published by Taylor & Francis in Critical Studies in Mass Communication
- Vol. 6 (1) , 43-60
- https://doi.org/10.1080/15295038909366730
Abstract
Fundamentally, the mass media in the United States are economic institutions. To properly understand their role in American culture, a framework is needed for economic analysis. This essay lays out such a framework and argues for its utility in understanding the workings of the television, motion picture, newspaper, and radio industries, as well as in evaluating appropriate public policy responses and considering historical trends. The basics of the model deal with the structure, conduct, and performance of the industry.Keywords
This publication has 2 references indexed in Scilit:
- Measures of concentration in the daily newspaper industryJournal of Media Economics, 1988
- The Evolution of the Motion Picture Theater Business in the 1980sJournal of Communication, 1987