Technology assessment: New forces likely to affect industrial marketing strategy
- 30 June 1973
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 2 (3) , 225-233
- https://doi.org/10.1016/0019-8501(73)90049-7
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Is it time to revise the marketing concept?Industrial Marketing Management, 1973