An empirical examination of switching cost investments in business‐to‐business marketing relationships
- 1 December 1996
- journal article
- Published by Emerald Publishing in Journal of Business & Industrial Marketing
- Vol. 11 (6) , 38-60
- https://doi.org/10.1108/08858629610151299
Abstract
No abstract availableKeywords
This publication has 41 references indexed in Scilit:
- The Role of Perceived Product Importance in Organizational Busyer-Seller RelationshipsJournal of Business-to-Business Marketing, 1993
- Profit Centers, Single-Source Suppliers, and Transaction CostsAdministrative Science Quarterly, 1991
- Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier RelationshipsJournal of Marketing Research, 1990
- Structural equation modeling in practice: A review and recommended two-step approach.Psychological Bulletin, 1988
- Industrial purchasing and effective materials management : Colton, Raymond R. and Rohrs, Walter F. Reston Publishing, Reston, VA, 1985, 310pp.Industrial Marketing Management, 1986
- The Economics of Organization: The Transaction Cost ApproachAmerican Journal of Sociology, 1981
- Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and StatisticsJournal of Marketing Research, 1981
- Distribution Channels as Political Economies: A Framework for Comparative AnalysisJournal of Marketing, 1980
- A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research, 1979
- Exchange and Power in Networks of Interorganizational RelationsThe Sociological Quarterly, 1977