Publication Performance of Marketing Departments, 1975-1985
- 1 August 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 10 (2) , 8-12
- https://doi.org/10.1177/027347538801000203
Abstract
This article ranks leading marketing programs using faculty research as the standard. More than 40 programs published over 100 pages in the Journal of Marketing and the Journal of Marketing Research between 1975 and 1985, and 35 programs published over 200 pages in four leading journals. The results of the study indicate great breadth in research scholarship in marketing.Keywords
This publication has 4 references indexed in Scilit:
- Productivity Ratings of Institutions Based on Publication in Eight Marketing Journals: 1983-1984Journal of Marketing Education, 1985
- Analysis of Authorship in the Journal of Marketing 1960-1981Journal of Marketing Education, 1983
- Peer Ratings of Graduate Programs for BusinessThe Journal of Business, 1976
- Institutional Contributions to Scholarly Journals of BusinessThe Journal of Business, 1974