The Customer Pyramid: Creating and Serving Profitable Customers
Top Cited Papers
- 1 July 2001
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 43 (4) , 118-142
- https://doi.org/10.2307/41166104
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to LearnJournal of the Academy of Marketing Science, 2000
- A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of SatisfactionMarketing Science, 1998
- The Behavioral Consequences of Service QualityJournal of Marketing, 1996
- A Longitudinal Analysis of the Impact of Service Changes on Customer AttitudesJournal of Marketing, 1991
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceJournal of Marketing, 1988