Death to Dichotomizing: Figure 1
Top Cited Papers
- 1 June 2008
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 35 (1) , 5-8
- https://doi.org/10.1086/589561
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Negative Consequences of Dichotomizing Continuous Predictor VariablesJournal of Marketing Research, 2003
- Misleading Heuristics and Moderated Multiple Regression ModelsJournal of Marketing Research, 2001
- Bivariate median splits and spurious statistical significance.Psychological Bulletin, 1993