Experimental choice analysis: Introduction and overview
- 1 December 1991
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 23 (4) , 291-297
- https://doi.org/10.1016/0148-2963(91)90015-p
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate DataJournal of Marketing Research, 1983
- Exploiting Rank Ordered Choice Set Data within the Stochastic Utility ModelJournal of Marketing Research, 1982
- A law of comparative judgment.Psychological Review, 1927