The Gratifications of the Household Telephone

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Abstract
The article reports three studies of gratifications obtained from the household telephone by samples of respondents in Columbus (Franklin County), Ohio, and a statewide sample of Ohio. The first study consisted of open-ended qualitative interviews to ascertain reasons for using the household telephone. In the second study, gratifications questions were administered to a sample of 569 respondents from the Columbus area. A factor analysis clearly demonstrated the presence of two factors: sociability and instrumentality. Evidence suggestive of a third factor was obtained as well. In the third study, gratification questions were administered to a sample of 525 residents of the state of Ohio. A factor analysis clearly demonstrated the presence of a third factor: reassurance. Whereas the reassurance factor is a psychological-level variable, the sociability factor is linked to the process of social integration and the instrumentality factor is tied to a social process called coordination.