Factor analysis and gratification constructs

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Abstract
This article focuses on differences in factor analytic methods and statistical packages, and the potential impact of these differences on gratification literature. These differences are illustrated with a study that incorporated five gratification constructs and 20 items from the literature, and reanalysis of data from two previously published studies. The results suggest that some “over‐factoring”; may pervade the gratification literature. Relatively large matrices provide some protection against retention of factors potentially extraneous to the common factor model.

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