Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making
Top Cited Papers
- 1 March 2000
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 26 (4) , 401-417
- https://doi.org/10.1086/209571
Abstract
The article develops a model of regret and tests it via four studies. Study 1 develops a multi-item measure of regret and distinguishes it from satisThis publication has 3 references indexed in Scilit:
- Effect of Regret on Post-choice Valuation: The Case of More Than Two AlternativesOrganizational Behavior and Human Decision Processes, 1998
- A Regret Theory Approach to Assessing Consumer SatisfactionMarketing Letters, 1997
- Judgment under UncertaintyPublished by Cambridge University Press (CUP) ,1982