Validation in Marketing Models
- 1 March 1991
- journal article
- research article
- Published by SAGE Publications in Market Research Society Journal
- Vol. 33 (2) , 1-8
- https://doi.org/10.1177/147078539103300202
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Problem SolvingPublished by Springer Nature ,1988
- The Paucity of Model Validation in Operational Research ProjectsJournal of the Operational Research Society, 1987
- Regression Analysis with ApplicationsPublished by Springer Nature ,1986
- Building Implementable Marketing ModelsPublished by Springer Nature ,1978
- Building Models for Decision MakersInterfaces, 1974