Sex and Racial Differences in Color and Number Preferences
- 1 February 1988
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 66 (1) , 295-299
- https://doi.org/10.2466/pms.1988.66.1.295
Abstract
582 undergraduates were asked to write down their favorite color and choose a number from 0 to 9. The color blue and the number seven were chosen most frequently by both sexes and races, supporting Simon's (1971) “blue-seven” phenomenon. Compared with women, men chose red and blue more frequently. Women showed a preference for yellow, purple, black, and less frequent colors more often than men. White subjects chose blue and green more often than black subjects, while black subjects showed a preference for red, purple, black, and less frequent colors. There was little relationship between color preferences and scores on the Luscher Color Test.This publication has 18 references indexed in Scilit:
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