Noncontact and Refusal Rates in Consumer Telephone Surveys
Open Access
- 1 November 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (4) , 478-484
- https://doi.org/10.1177/002224377901600404
Abstract
An industrywide analysis of nonresponse in consumer telephone surveys is presented. Data supplied by major research firms and manufacturers indicate that many studies have a high degree of nonresponse due, in large part, to controllable factors.Keywords
This publication has 9 references indexed in Scilit:
- Informed Consent: Consequences for Response Rate and Response Quality in Social SurveysAmerican Sociological Review, 1978
- Reducing Refusal Rates for Telephone InterviewsPublic Opinion Quarterly, 1976
- The Threats to Marketing ResearchJournal of Marketing Research, 1975
- Report on the ASA Conference on Surveys of Human PopulationsThe American Statistician, 1974
- Response Bias in a Mail SurveyPublic Opinion Quarterly, 1947
- Mail Questionnaire as a Research ProblemThe Journal of Psychology, 1945
- Who answers questionnaires?Journal of Applied Psychology, 1940
- Notes on the validity of mail questionnaire returns.Journal of Applied Psychology, 1939