The Threats to Marketing Research
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 462-467
- https://doi.org/10.1177/002224377501200410
Abstract
No abstract availableThis publication has 9 references indexed in Scilit:
- Ethics in Marketing Research: Their Practical RelevanceJournal of Marketing Research, 1974
- Deceived Respondents: Once Bitten, Twice ShyPublic Opinion Quarterly, 1974
- Nonresponse Bias and Callbacks in Sample SurveysJournal of Marketing Research, 1973
- Attitudes of Marketing Executives toward Ethics in Marketing ResearchJournal of Marketing, 1970
- The Law of Privacy and Marketing ResearchJournal of Marketing, 1969
- Respondents’ Attitudes toward Legitimate Surveys in Four CitiesJournal of Marketing Research, 1968
- The Issue of Privacy in Public Opinion ResearchPublic Opinion Quarterly, 1967
- Interviewing and the PublicPublic Opinion Quarterly, 1964
- The Researcher's DilemmaJournal of Marketing, 1962