Nonresponse Bias and Callbacks in Sample Surveys
Open Access
- 1 May 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (2) , 160-168
- https://doi.org/10.1177/002224377301000206
Abstract
A callback policy must balance the reduced yield (and higher cost) from additional callbacks against the benefits of a more representative final sample. This study provides evidence on the rate at which sample values converge on their estimated population distribution as the number of callbacks increases.Keywords
This publication has 5 references indexed in Scilit:
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- Callbacks and Clustering in Sample Surveys: An Experimental StudyJournal of the Royal Statistical Society. Series A (General), 1954
- On a Probability Mechanism to Attain an Economic Balance Between the Resultant Error of Response and the Bias of NonresponseJournal of the American Statistical Association, 1953