Are the Rules of Address Universal?

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Abstract
Our basic question was: Does the alleged universality of Brown's Invariant Norm of Address (1965) extend to Greek usage? 56 Greek speakers forming a diverse sample reported actual address usage received from and sent to 28 categories of interactants. Their answers were coded in terms of three quantitative indices which measure the degree of reciprocity, solidarity, and inequality in dyadic address exchanges. The indices permit the precise comparison of empirical results with theoretical expectations. The results provided strong support for Brown's description of the structure of address exchange such that we may add Greek to the languages that jointly support the claim for the university of the rules of address.

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