The self-concept in buyer behavior
- 1 October 1977
- journal article
- Published by Elsevier in Business Horizons
- Vol. 20 (5) , 65-71
- https://doi.org/10.1016/0007-6813(77)90059-3
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Self Concept, Ideal Self Concept, and Consumer Purchase IntentionsJournal of Consumer Research, 1974