Consumer dissatisfaction as a measure of market performance
- 1 September 1977
- journal article
- Published by Springer Nature in Zeitschrift für Verbraucherpolitik
- Vol. 1 (4) , 311-322
- https://doi.org/10.1007/bf02179632
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- A Taxonomy of Consumer Satisfaction/Dissatisfaction MeasuresJournal of Consumer Affairs, 1977
- Dissatisfied Consumers: Who Gets Upset and Who Takes ActionJournal of Consumer Affairs, 1975
- Demographic Characteristics of Canadian Consumer ComplainersJournal of Consumer Affairs, 1975
- An Exploratory Behavioral and Socio‐Economic Profile of Consumer Action About Dissatisfaction with Selected Household AppliancesJournal of Consumer Affairs, 1973
- Will the Real Consumer Activist Please Stand up: An Examination of Consumers' Opinions about Marketing PracticesJournal of Marketing Research, 1973