Guidelines for marketing a new industrial product
- 31 August 1984
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 13 (3) , 157-161
- https://doi.org/10.1016/0019-8501(84)90028-2
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Most New Products Do SucceedResearch Management, 1983
- The technological innovation controversyBusiness Horizons, 1981
- Abandon bad R&D projects with earlier marketing appraisalsIndustrial Marketing Management, 1979
- New Product Failure Rates — Facts and FallaciesResearch Management, 1979