Ratings of the Social Images of Disadvantaged Groups by Males and Females

Abstract
The study examined differences in ratings by males and females of the social images of seven disadvantaged groups in employment situations: women, hippies, North American Indians, ex-criminals, ex-mental patients, Negroes, and mental retardates. Average adults were also rated for comparative data. A 67-item Osgood-type rating scale yielded significant over-all differences between ratings by men and women of: women, hippies, mental retardates, and average adults. There were non-significant differences in the ratings of North American Indians, ex-criminals, ex-mental patients, and Negroes.