Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives
- 1 June 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 10 (1) , 4-18
- https://doi.org/10.1177/027614679001000102
Abstract
This article provides a partial test of the emerging descriptive theories in marketing ethics. The data were obtained from a mail survey of American Marketing Association members. The results tend to support the hypotheses that ethical policies of organizations and Machiavellianism influence many aspects of the marketer's ethical decision making.Keywords
This publication has 20 references indexed in Scilit:
- A Synthesis of Ethical Decision Models for MarketingJournal of Macromarketing, 1989
- Supervising Unethical Salesforce BehaviorJournal of Marketing, 1989
- An Examination of Marketing Ethics: Role of the Decision Maker, Consequences of the Decision, Management Position, and Sex of the RespondentJournal of Macromarketing, 1988
- A General Theory of Marketing EthicsJournal of Macromarketing, 1986
- Ethical Problems of Marketing ResearchersJournal of Marketing Research, 1984
- A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising ManagersJournal of Macromarketing, 1983
- Predicting Unethical Behavior Among Marketing PractitionersHuman Relations, 1979
- Organizational philosophy, policies, and objectives related to unethical decision behavior: A laboratory experiment.Journal of Applied Psychology, 1979
- Some determinants of unethical decision behavior: An experiment.Journal of Applied Psychology, 1978
- The Nature and Scope of MarketingJournal of Marketing, 1976