The informative and persuasive functions of advertising: A moral appraisal ? A further comment
- 1 January 1987
- journal article
- Published by Springer Nature in Journal of Business Ethics
- Vol. 6 (1) , 55-57
- https://doi.org/10.1007/bf00382948
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The informative and persuasive functions of advertising: A moral appraisal ? A commentJournal of Business Ethics, 1985
- Assessing the Nestlé Boycott: Corporate Accountability and Human RightsCalifornia Management Review, 1985
- The informative and persuasive functions of advertising: A moral appraisalJournal of Business Ethics, 1983