Female Consumers' Brand Orientation: The Influence of Quality and Demographics
- 1 March 1990
- journal article
- Published by Wiley in Home Economics Research Journal
- Vol. 18 (3) , 255-262
- https://doi.org/10.1177/1077727x9001800307
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- Effects of Physical Quality and Brand Labeling on Perceptions of Clothing QualityPerceptual and Motor Skills, 1985
- Effects of Brand Labeling on Ratings of Product QualityPerceptual and Motor Skills, 1981
- Price, brand name, and product composition characteristics as determinants of perceived quality.Journal of Applied Psychology, 1971
- Coefficient alpha and the internal structure of testsPsychometrika, 1951