Content Analysis of Tropical Conservation Education Programs: Elements of Success

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Abstract
Evidence of success is needed to justify the use of educational approaches as a tool to achieve conservation goals. A content analysis of 56 reports on tropical conservation education programs published between 1975 and 1990 revealed that fewer than half of the programs were successful in achieving their objectives. The use of either formative or long-term evaluations in the program design was correlated with significantly higher rates of program success. Program longevity was also associated with program success, suggesting a need for long-term data collection in assessing the value of conservation education programs. Other program attributes, such as location, sponsorship, and form of publication used for information dissemination, were not correlated with success.