Consumers’ Attitudes toward Package Size and Price
Open Access
- 1 August 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (3) , 239-248
- https://doi.org/10.1177/002224377200900301
Abstract
An experimental study examined changes in consumer preference for different package sizes when price-per-unit information was explicitly provided. When given such information, consumers switched more heavily to the larger sizes.Keywords
This publication has 3 references indexed in Scilit:
- Real and Hypothetical Shop Situations in Market ResearchJournal of Marketing Research, 1970
- The influence of price differences on brand shares and switchingEuropean Journal of Marketing, 1969
- Price as an Indicator of Quality: Report on an EnquiryEconomica, 1966