Interest, the knowledge gap, and television programming
- 1 June 1994
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 38 (3) , 271-287
- https://doi.org/10.1080/08838159409364265
Abstract
Nutrition knowledge levels measured in a national three‐wave survey showed that the inter‐wave knowledge gap between groups with high and low interest remained constant and significant. Interest, not education, was a stronger determinant of knowledge gain resulting from exposure to television programming. Program viewing increased interest and nutrition knowledge. This finding suggests that through television viewing people can move into the ranks of higher interest.Keywords
This publication has 31 references indexed in Scilit:
- Motivation and the Knowledge GapCommunication Research, 1993
- Political Campaigns and the Knowledge-Gap HypothesisPublic Opinion Quarterly, 1987
- Patterns of Recall Among Television News ViewersPublic Opinion Quarterly, 1976
- Mass Media and the Knowledge GapCommunication Research, 1975
- Quality Versus Quantity in Televised Political ADSPublic Opinion Quarterly, 1973
- Changing News Interests and the News MediaPublic Opinion Quarterly, 1968
- The Polls: Exposure to Domestic InformationPublic Opinion Quarterly, 1963
- The Polls: Textbook KnowledgePublic Opinion Quarterly, 1963
- Measuring the Effectiveness of an Overseas Information Campaign: A Case HistoryPublic Opinion Quarterly, 1957
- Mass Media and Interpersonal Communication in the Diffusion of a News EventAmerican Sociological Review, 1954