Analyzing Markets
- 1 January 1984
- book chapter
- Published by Springer Nature
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Evaluation of Consumer Education ProgramsJournal of Consumer Research, 1979
- Memory Factors in Consumer Choice: A ReviewJournal of Marketing, 1979
- Benefit Structure Analysis: A New Tool for Product PlanningJournal of Marketing, 1976
- Benefit Segmentation: A Decision-Oriented Research ToolJournal of Marketing, 1968