Brand Loyalty Revisited: A Commentary
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 488-491
- https://doi.org/10.1177/002224377501200415
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- A Brand Loyalty Concept—A CommentJournal of Marketing Research, 1974
- The Theory of Stochastic Preference and Brand SwitchingJournal of Marketing Research, 1974
- Brand Loyalty Vs. Repeat Purchasing BehaviorJournal of Marketing Research, 1973
- On a distinction between hypothetical constructs and intervening variables.Psychological Review, 1948
- Operational Definitions in SociologyAmerican Journal of Sociology, 1947
- Testability and Meaning—ContinuedPhilosophy of Science, 1937