An experimental study of the effect ofethosupon the immediate and delayed recall of information
- 1 February 1966
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 17 (1) , 22-28
- https://doi.org/10.1080/10510976609362812
Abstract
The effects of different levels of artistic and non‐artistic ethos on the immediate and delayed recall of information conveyed in a speech was studied using a matched group, 2 × 2 × 2 analysis of variance design. The experimenter found that ethos had no significant effect on the recall of information.Keywords
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