Ethical Problems of Advertising Agency Executives
- 1 December 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 16 (4) , 16-24
- https://doi.org/10.1080/00913367.1987.10673091
Abstract
A mail survey reports on ethical problems faced by 330 advertising agency executives. The most frequently cited difficult ethical problem is “treating clients fairly.” Creating honest advertisements and representing clients whose products or services are unhealthy OT not needed were also frequently mentioned. Many agency executives reported that such ethical problems affect both their performance and their relationships with co-workers.Keywords
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