Content Analysis of Gay Male and Lesbian Personal Advertisements
- 1 April 1996
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 78 (2) , 371-374
- https://doi.org/10.2466/pr0.1996.78.2.371
Abstract
396 randomly selected gay and lesbian personal advertisements were analyzed for content. Analysis supported the hypotheses that the 198 men are more interested in sexuality and physical attractiveness, while the 198 women are more concerned with the personality characteristics of prospective partners.Keywords
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