Communication theory and the utilization of evaluation
- 1 March 1980
- journal article
- research article
- Published by Wiley in New Directions for Program Evaluation
- Vol. 1980 (5) , 29-35
- https://doi.org/10.1002/ev.1234
Abstract
The evaluation reporting process can be viewed as analogous to a persuasive communication message. As such, it is possible to study the impact of different message contents and media on different audiences.Keywords
This publication has 5 references indexed in Scilit:
- Decision Makers' JudgmentsEvaluation Quarterly, 1978
- Evaluator Credibility as a Function of Report StyleEvaluation Quarterly, 1978
- The Credibility of a Local Educational Program Evaluation Report: Author Source and Client Audience CharacteristicsAmerican Educational Research Journal, 1978
- Comparative influence of political, cost/benefit, and statistical information on administrative decision makingEvaluation and Program Planning, 1978
- Effects of ?nonrational? influences on decision making in higher education: A simulation testResearch in Higher Education, 1973