The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
- 1 January 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (4) , 55-67
- https://doi.org/10.2307/1251399
Abstract
The political economy framework for the comparative analysis of marketing channel dyads proposed by Stern and Reve (1980) focused mainly on relationships betwee...This publication has 3 references indexed in Scilit:
- Distribution Channels as Political Economies: A Framework for Comparative AnalysisJournal of Marketing, 1980
- Selling as a Dyadic Relationship – A New ApproachAmerican Behavioral Scientist, 1963
- Exchange as a Conceptual Framework for the Study of Interorganizational RelationshipsAdministrative Science Quarterly, 1961