Concept-Scale and Concept-Component Interaction in the Semantic Differential
- 1 April 1971
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 28 (2) , 531-541
- https://doi.org/10.2466/pr0.1971.28.2.531
Abstract
A variation of concept-scale interaction in the semantic differential, labeled concept-component interaction, is discussed. A comparison is made of various methods of analyzing semantic differential data, and an alternative method is introduced which provides evidence of concept-component interaction. Implications for semantic differential measurement are discussed.Keywords
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