A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models
Open Access
- 1 August 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (3) , 313-322
- https://doi.org/10.1177/002224377901600303
Abstract
Since 1971, interest in the use of decompositional multiattribute preference models in marketing has been increasing. The applications have varied in terms of the type of data used, behavior predicted, and methods used for estimating parameters. The authors examine the effect of different data collection and estimation procedures on parameter estimates and their stability and validity. An actual data base is used. A detailed comparison is made of the alternative approaches of parameter estimation and suggestions are given for the potential users of decompositional multiattribute preference models.Keywords
This publication has 16 references indexed in Scilit:
- Robustness of Conjoint Analysis: Some Monté Carlo ResultsJournal of Marketing Research, 1978
- Constrained Optimization of a University Administrator's Preference FunctionManagement Science, 1977
- The application of probit, logit, and tobit in marketing: A reviewJournal of Business Research, 1977
- Preferences between Product Consultants: Choices vs. Preference FunctionsJournal of Consumer Research, 1977
- A Simple Method for Pairwise Monotone RegressionPsychometrika, 1975
- A Method for Investigating and Representing Implicit Social Class TheoryJournal of Consumer Research, 1975
- On the Design of Choice Experiments Involving Multifactor AlternativesJournal of Consumer Research, 1974
- Forecasting Traffic on STOL*Journal of the Operational Research Society, 1973
- Conjoint Measurement- for Quantifying Judgmental DataJournal of Marketing Research, 1971
- Identification of Determinant Attributes: A Comparison of MethodsJournal of Marketing Research, 1971