The relative constancy approach to consumer spending for media
- 1 June 1992
- journal article
- research article
- Published by Taylor & Francis in Journal of Media Economics
- Vol. 5 (2) , 43-52
- https://doi.org/10.1080/08997769209358222
Abstract
No abstract availableKeywords
This publication has 8 references indexed in Scilit:
- Paying for the Video Revolution: Consumer Spending on the Mass MediaJournal of Communication, 1991
- Technology collides with relative constancy: The pattern of adoption for a new mediumJournal of Media Economics, 1988
- Consumer Spending on the Mass Media: The Principle of Relative Constancy ReconsideredJournal of Communication, 1986
- Spending on Mass MediaJournal of Communication, 1980
- Price Anomalies of the Mass MediaJournalism Quarterly, 1959
- Is Daily Circulation Keeping Pace with the Nation's Growth?Journalism Quarterly, 1959
- Competition Among Mass Media and the Public InterestPublic Opinion Quarterly, 1954
- Some Observations on the Social Effects of TelevisionPublic Opinion Quarterly, 1949