Loyalty programs and their impact on repeat-purchase loyalty patterns
- 11 June 1998
- journal article
- Published by Elsevier
- Vol. 14 (5) , 473-486
- https://doi.org/10.1016/s0167-8116(97)00022-0
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- Patterns of Buyer Behavior: Regularities, Models, and ExtensionsMarketing Science, 1995
- Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat PurchasingJournal of Marketing Research, 1993
- Marketing's new paradigms: What's really happening out therePlanning Review, 1992
- Double Jeopardy RevisitedJournal of Marketing, 1990
- How industrial salespeople gain customer trustIndustrial Marketing Management, 1985
- Stochastic Panel-Data Models of Urban Shopping Behaviour: 2. Multistore Purchasing Patterns and the Dirichlet ModelEnvironment and Planning A: Economy and Space, 1984
- Stochastic Panel-Data Models of Urban Shopping Behaviour: 1. Purchasing at Individual Stores in a Single CityEnvironment and Planning A: Economy and Space, 1984
- The Dirichlet: A Comprehensive Model of Buying BehaviourJournal of the Royal Statistical Society. Series A (General), 1984
- Intentions-to-Buy and Claimed Brand UsageJournal of the Operational Research Society, 1966