New Product Distribution: An Analysis of Supermarket Buyer Decisions
Open Access
- 1 August 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (3) , 255-264
- https://doi.org/10.1177/002224377501200301
Abstract
This article explores the relationship between 18 variables and a supermarket buyer's decision to accept or reject a new product. One hundred twenty-four new products are analyzed by multiple discriminant analysis and a hierarchical threshold model termed a “gatekeeper” analysis. A new method of discriminant validation in small samples is also proposed.Keywords
This publication has 4 references indexed in Scilit:
- Modeling Supermarket Product SelectionJournal of Marketing Research, 1973
- Supermarket Chain Product Mix Decision Criteria: A Simulation ExperimentJournal of Marketing Research, 1970
- On the Interpretation of Discriminant AnalysisJournal of Marketing Research, 1969
- Bias in Multiple Discriminant AnalysisJournal of Marketing Research, 1965