Phonemic priming with words and pseudowords

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Abstract
The bi-alphabetic nature of the Serbo-Croatian writing system allows unequivocal examination of phonemic similarity unconfounded with graphemic similarity. The Roman and Cyrillic alphabets are largely independent but map onto the same sounds. A lower-case context written in one alphabet bears no visual similarity to an uppercase target written in the other alphabet. One naming experiment and one lexical decision experiment investigated phonemic priming of high-frequency words and pseudowords with word and pseudoword contexts. For naming, targets that were phone-mically similar to the preceding context were named significantly faster than were phonemically dissimilar targets. This result was indifferent to the lexicality of the contexts and targets. For lexical decision, in contrast, phonemically similar word-word pairs showed inhibition, whereas phonemically similar pseudoword-word pairs showed facilitation relative to their phonemically dissimilar counterparts. These results were discussed in terms of (1) a model of visual word processing that posits a layer of phoneme units between letter units and word units, and (2) the idea that active word units inhibit one another in proportion to each one's frequency. In this account, phonemic similarity effects in naming are based on the states of the phoneme units, while phonemic similarity effects in lexical decision are based on the states of the word units. These results lend further support to the claim that, for readers of Serbo-Croatian, the visual computation of phonology is automatic and prelexical.