Response Patterns to Mail Surveys
Open Access
- 1 November 1966
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 3 (4) , 392-397
- https://doi.org/10.1177/002224376600300409
Abstract
Response patterns to mail surveys are shown to be sufficiently stable and predictable to permit a sharp reduction in the time required to conduct multi-wave mail surveys. Fifteen mail surveys, covering both consumer and industrial goods and services, are reviewed to demonstrate that the interval between each mailing can be reduced to seven days. This would permit a two-wave mail survey to be conducted in two weeks.Keywords
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