Information content in TV advertising. Consumer policy implications of the growing supply of TV advertising in Europe
- 1 September 1985
- journal article
- Published by Springer Nature in Journal of Consumer Policy
- Vol. 8 (3) , 239-265
- https://doi.org/10.1007/bf00380384
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
- Twentieth-Century Magazine AdvertisingWritten Communication, 1984
- Information content in advertisingZeitschrift für Verbraucherpolitik, 1981
- How Informative are Ads on Children's TV Shows?Journalism Quarterly, 1981
- Regulation Hasn't Changed TV Ads Much!Journalism Quarterly, 1980
- Information Content in U. S. and Australian Television AdvertisingJournal of Marketing, 1980
- Information Content in Print AdvertisingJournalism Quarterly, 1979
- Advertising Content: Persuasion, Information or Intimidation?Journalism Quarterly, 1977
- Content Analysis in Consumer ResearchJournal of Consumer Research, 1977
- An Analysis of Information Content in Television AdvertisingJournal of Marketing, 1977