Product Management: Panacea or Pandora's Box?
- 1 July 1965
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 7 (4) , 63-74
- https://doi.org/10.2307/41165648
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- The Problem of Management SemanticsCalifornia Management Review, 1960
- The Marketing RevolutionJournal of Marketing, 1960