Mother vs. Commercial
- 1 March 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 28 (1) , 91-96
- https://doi.org/10.1111/j.1460-2466.1978.tb01569.x
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Conflict in the Family over CommercialsJournal of Communication, 1977
- Children's TV Commercials: A Review of ResearchJournal of Communication, 1974
- Consumer SocializationJournal of Consumer Research, 1974
- Response Speed in Children as a Function of Reinforcement ScheduleChild Development, 1962