Student Marketing Portfolios: Professionalizing Our Discipline and Integrating Our Curriculum
- 1 August 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 8 (2) , 14-17
- https://doi.org/10.1177/027347538600800203
Abstract
This article presents the "marketing portfolio" as a vehicle for demonstrating student work to prospective employers.Keywords
This publication has 4 references indexed in Scilit:
- The Use of Videotaped Cases in the Teaching of MarketingJournal of Marketing Education, 1983
- An Empirical Investigation of the Relationship between Student Learning Styles and the Acquisition of Marketing KnowledgeJournal of Marketing Education, 1983
- The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management CoursesJournal of Marketing Education, 1983
- Marketing Internship Programs: Striking Out in the Academic BallgameJournal of Marketing Education, 1979