Communicator effectiveness in producing public conformity and private attitude change¹

This publication has 11 references indexed in Scilit:

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• The effect of relevant and irrelevant aspects of communicator credibility on opinion change1
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• The Power of Dissonance Techniques to Change Attitudes
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• "Reinstatement" of the communicator in delayed measurement of opinion change.
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• Coefficient alpha and the internal structure of tests
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• The Influence of Source Credibility on Communication Effectiveness
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